PERFORMANCE MARKETING

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To get started with Social Media Management, it is important to have a clear strategy in place. This includes identifying your target audience, setting goals, and determining which platforms will be most effective for reaching your audience followed creating content that aligns with your goals and resonates with your target audience. It is also important to track and measure the performance of your marketing efforts. This will allow you to see which tactics are working and which are not, so you can adjust your strategy accordingly.  A Social Media Manager’s goal is to create brand awareness for you, and establish your business as an expert in your industry. By creating consistent and valuable content, your followers will begin to trust you and identify your brand. Furthermore, you will start to have loyal fans who look forward to what you will be posting next.

Social media is conversational by nature. Customers aren’t coming to your page to be talked at, they’re looking to spark a dialogue. And great conversations can have a positive impact on sales. As a result of positive social media interactions with a brand, consumers are more willing to:

• Buy from a brand (78%)
• Choose a brand over the competition (77%)
• Recommend a brand (76%)
• Increase their spending with that brand (72%)
• Develop a stronger bond with a brand (70%)

Every time you reply to a customer on social, you’re actively demonstrating that you care about their opinions and feedback. Plus, routine social media interaction practices can encourage others to interact with your brand. This can boost your Engagement Rate, which increases your overall brand visibility and helps your business get in front of new eyes. Learn more why Customer Engagement is good for business.

A Social Media Manager will know how to post through paid and organize efforts. It requires a bit of research to understand what your industry thrives on and what content your customers like to see. It may take a few ad campaigns for your Social Media Manager to identify what strategy works best. 

About 82% of people follow the recommendations of micro influencers. Brands and influencers are now forging long-term relationships that are not only more attractive to influencers, but they also provide a much better ROI.

For example,  we have Brands from verticals like Health & Nutra, Fashion, Dating, Crypto etc. renewed with us over the years. Clearly, the partnership is still providing value, so they continue to run the campaign. It should be no surprise that the Influencer Marketing space is expected to grow from just over $13 billion to at least $15 billion by 2022. As paid ad costs continue to rise on social platforms like YouTube and Instagram, businesses have to find a way to survive. This is where Influencer Marketing steps in.

Working with Influencers can be cheaper than paid advertising and is much more effective because you can buy into the Influencer’s loyal (and often huge) following. The Influencer Marketing space still has a long way to go before it becomes saturated, though you should expect it to become more expensive soon because it works so well. Still not sure if you should jump on the bandwagon? Take a look to see if there are other brands in your industry running ads with Influencers. You’ll probably notice that several are, and if any of them have been running ads for several months or years, it’s a good sign that it’s working. Even if you don’t see anyone using it in your industry, it still might be worth finding a highly compatible influencer and testing it out.

First, 96% of brands prefer long-term relationships that result in multiple campaigns. Therefore, select a few quality influencers and build a real relationship with them rather than spreading your budget across various different influencers. It’s also important that you align well with their audience as 72% of influencers say that brand alignment is the most important factor when choosing a brand. In addition, influencers like to have their own creative freedom as one in three influencers say the biggest turn off is a brand with long guidelines.